NEWS
MAJOR LEAGUE RUGBY LAUNCHES “PICK & GO” GLOBALLY
Interactive game to engage fans on The Rugby Network’s live-streamed matches
(DALLAS) – Major League Rugby (MLR) announced today that the league is introducing “The Rugby Network (TRN) Pick & Go” – a free game of skill that will test the rugby knowledge of viewers watching live rugby matches on The Rugby Network. “TRN Pick & Go” comes after MLR signed a multi-year, national partnership with TAPPP, a New York-based technology and marketing company, that will allow rugby fans to engage in live, on-screen gaming and betting transactions.
Beginning on April 9, 2022, all MLR matches streamed live on TheRugbyNetwork.com will offer viewers the chance to earn points and compete for prizes by answering questions related to the current match, the team and players, possible future outcomes in the match, historical facts and rules of the game. With varying point levels to be earned, viewers will provide their answers via an interactive panel that is user-activated in a web browser used to stream the live game content. Eligible US players with the most points at the end of the game will win prizes.
“We are excited to introduce ‘The Rugby Network Pick & Go’ to our growing fan base,” said Commissioner George Killebrew. “Rugby fans are unique and love to interact around the game they love. Whether you’re a new fan or consider yourself a longtime expert on rugby, these types of promotions help connect fans on national and international levels. We hope to create further engagement opportunities as we continue to grow our sport.”
“TRN Pick & Go” contest will be promoted on The Rugby Network, Rugby Pass and MLR websites, emails and social media channels as well as the websites, emails and social media channels of the individual MLR clubs. Once registered on TheRugbyNetwork.com, users are instantly eligible to play “TRN Pick & Go” for free when they begin watching a live match.
Each time a registered user logs onto a live match stream, they will see a prompt on the right-hand side of the screen with a call to action, such as “Click Here to Test your Rugby Knowledge” or “Are You a Rugby Master?”. Clicking on the prompt will open the “TRN Pick & Go” Portal where fans can compete for prizes by answering questions that will be presented every few minutes while checking out exclusive content on MLR Insider—a new source of fan communication dedicated to current MLR news, historical facts, insights from last weekend’s matches and things to watch for in upcoming matches. For each live match, players in the US with the highest points in the first half, the second half and for full time will win prizes of MLR merchandise. The more questions you answer, the better your chances to win a prize and if you really know your MLR Rugby you could win more than once in a match!
About TAPPP:
TAPPP is a technology and marketing company that helps media, consumer products and sports wagering clients drive customer acquisitions, transactions, engagement, and retention through products and services offered on-screen, at events and in-store with a business focus built on our Interactive Gaming, Betting & Transaction Platform, offering proprietary, real-time, content-specific viewing experiences across any end-use device and our Distribution & Payments Service Platform, enabling cash and digital transactions for gaming, betting and consumer products merchants. For more information on TAPPP, visit tappp.com.
About Major League Rugby:
Major League Rugby is a professional sports league in its fifth season and represents the highest level of rugby competition in North America. The League evolved from seven teams in 2018, to 13 teams in 2022, featuring 12 from the United States and one from Canada. Matches are televised on Fox Sports 1 and Fox Sports 2, among other national and local market platforms. Select matches are available to stream live in North America on The Rugby Network, and all matches are available to stream live on The Rugby Network for international fans. MLR prides itself in fostering intense and high-stakes competition, while bringing together a passionate community built on the values of Respect, Inclusivity, and Tradition. For more information about MLR, visit www.MajorLeague.Rugby.
About The Rugby Network
The Rugby Network (TRN) is a free streaming and digital content network, providing fans with a single destination for all their rugby content needs, including live streaming of Major League Rugby matches, international matches, highlights, and exclusive behind-the-scenes content. TRN is a collaboration between Major League Rugby and RugbyPass, the world’s leading digital rugby publisher. For more information about TRN, visit www.TheRugbyNetwork.com. For more information about Rugby Pass, visit www.rugbypass.com
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