Major League Rugby and Vitacost Form Strategic Partnership
Vitacost will become league’s Official Online Health Retailer
DALLAS – Major League Rugby, the premier professional rugby league in North America, is proud to announce a two-year partnership with Vitacost.com, a leading vitamin, supplement and wellness e-commerce marketplace, designating Vitacost as the Official Online Health Retailer of Major League Rugby.
Vitacost will also become a premier partner of MLR Wellness, the league’s initiative to promote physical, mental and nutritional wellness for its fans, players and stakeholders. Additionally, Vitacost will provide MLR teams with easy access to NSF Certified for Sport® and Informed Sport® supplements through their Sport Certified online experience.
“The wellness of our players and teams is critical to our league, and we strive to find new and groundbreaking ways to promote holistic health throughout,” said Lucas Reid, Chief Revenue Officer of MLR. “Vitacost advances a mission to outfit individuals across the country with natural, organic and eco-friendly products, and we are thrilled to extend those offerings to our teams, who can use these new resources to enhance the health and wellness of their players.”
Based in Boca Raton, Fla., Vitacost has spent more than 30 years supplying individuals with affordable access to vitamins, nutritional supplements, organic foods, clean beauty products and more wellness essentials. Their specialty diet offerings, free educational resources and focus on eco-friendly brands are just a few ways the company’s values closely align with ongoing MLR efforts.
“MLR's dedication to their players' health aligns perfectly with Vitacost’s mission to make clean, affordable supplements easily accessible to all athletes,” said Guy Burgstahler, President of Vitacost.com “Our Sport Certified marketplace makes it easy for MLR players — and all athletes — to access rigorously tested supplements with the trusted NSF Certified for Sport® or Informed Sport® certifications.”
In addition, Vitacost will create on-site activations in MLR team markets through the season as part of the partnership.
To learn more about MLR Wellness, visit majorleague.rugby/mlr-wellness/.
About Major League Rugby:
Major League Rugby is a professional sports league representing the highest level of rugby competition in North America. MLR prides itself in fostering intense, high-stakes competition while bringing together a passionate community built on the values of Respect, Inclusivity, and Tradition. Matches are televised on Fox Sports, among other national and local market platforms, and its OTT Platform, The Rugby Network offers fans the ability to stream select MLR matches live, along with Gallagher Premiership Rugby, Allianz Women’s Premiership Rugby, and other international rugby content. For more information, visit www.Majorleague.Rugby and follow @USMLR on Twitter and Instagram.
About Vitacost.com
Vitacost.com, Inc. is an online retailer of health and wellness products, providing an award-winning experience to customers through its website, www.vitacost.com. Vitacost.com features affordable pricing and speedy delivery on nearly 40,000 items, including dietary supplements (vitamins, minerals and herbs), hard-to-find specialty foods, organic body and personal care products, pet essentials and sports nutrition products. In addition, Vitacost.com strives to motivate, educate and inspire healthier living for customers by creating and curating thousands of helpful tips, expert articles and recipes woven throughout the shopping experience. Vitacost.com is a subsidiary of The Kroger Co.
Media Contact:
Johnathan McGinty
On behalf of Major League Rugby