OLLI SALUMERIA NAMED THE OFFICIAL PROTEIN SNACK OF MAJOR LEAGUE RUGBY
DALLAS (February 1, 2022) – Entering its fifth season, Major League Rugby (MLR) has announced a three-year partnership with Olli Salumeria to become the Official Protein Snack of the league. The partnership will celebrate the mutual values of history and tradition between the brands in addition to incorporating the Olli product range across the entire league and teams’ day to day operations.
“We are ecstatic to welcome Olli Salumeria to the Major League Rugby family,” said MLR Commissioner George Killebrew. “As the highest standard of rugby in North America, we are always seeking to partner with best-in-class brands who are on the same growth path as us. Olli will provide an essential protein source for our players in addition to unique fan engagement initiatives”
From wine, meat and cheese events in VIP areas of select matches to custom content on MLR social media pages, Olli plans to quickly make its presence known around the rugby community. The Official Protein Snack of MLR also plans to sponsor post-match meals and host player tours at their San Diego factory. Moreover, the salami brand will supply a wide range of post-workout meals and travel snack packages to all MLR organizations to be incorporated into their players’ regular routines.
“Our partnership with the Seattle Seawolves has been outstanding and allowed us to learn more about the sport and what a fantastic platform Major League Rugby is,” said Olli Chief Commercial Officer Marco Terenghi. “We are very excited to watch Major League Rugby and the Olli brand grow together over the coming years.”
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About Major League Rugby
Major League Rugby is a professional sports league in its fifth season and represents the highest level of rugby competition in North America. The League evolved from seven teams in 2018, to 13 teams in 2022, featuring 12 from the United States and one from Canada. Matches are televised on Fox Sports 1 and Fox Sports 2, among other national and local market platforms. Select matches are available to stream live in North America on The Rugby Network, and all matches are available to stream live on The Rugby Network for international fans. MLR prides itself in fostering intense and high-stakes competition, while bringing together a passionate community built on the values of Respect, Inclusivity, and Tradition. For more information about MLR, visit www.MajorLeague.Rugby.
About Olli Salumeria
Olli Salumeria was founded 11 years ago and make artisanal slow-cured fine meats created from four generations of family recipes providing a flavorful, healthy, salami snack range and believe we are creating experiences for our customers and fans more than creating a product. This is Olli’s first sports league wide sponsorship deal and Olli’s full product range will be incorporated across the league and team’s general operations. As the perfect premium mini-meal snack we feel Olli is uniquely positioned to help fuel the extremely active athletes of Major League Rugby. For more information on Olli’s products and company history, visit www.olli.com.