Rugby Now Inks Three-Year Deal with Major League Rugby

DALLAS (February 4, 2022) – Major League Rugby (MLR) announces a three-year partnership with Rugby Now, the U.S. based parent company of The Rugby Shop UK. Launching as “Rugby Now” in the United States, the premium rugby ecommerce platform will power the ShopMLR.com retail experience catering to all rugby apparel and equipment needs for players and fans.

“Given Rugby Now’s global experience in catering to the core rugby fan this partnership was a natural fit for us as we seek to engage with our fans in more meaningful ways,” said MLR Commissioner George Killebrew. “We believe that the exclusive retail partnership will fuel our growth as we are able to offer even more branded options for our fans.”

The partnership with Rugby Now will begin with a soft launch of ShopMLR.com, coinciding with the start of the 2022 season offering select fan gear and will ramp up as the season progresses.

“North America is considered the highest growth market in world rugby right now and we believe MLR is the crucial catalyst that will help this market realize its true potential of becoming a global rugby powerhouse.” Said Rugby Now Director Niall Barry. “Rugby Now is incredibly proud to be named The Official Merchandise Partner of MLR. We are excited to provide fans with fantastic Rugby and MLR products combined with the premium service Rugby Now prides itself on delivering.”

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About Major League Rugby

Major League Rugby is a professional sports league in its fifth season and represents the highest level of rugby competition in North America. The League evolved from seven teams in 2018, to 13 teams in 2022, featuring 12 from the United States and one from Canada. Matches are televised on Fox Sports 1 and Fox Sports 2, among other national and local market platforms. Select matches are available to stream live in North America on The Rugby Network, and all matches are available to stream live on The Rugby Network for international fans. MLR prides itself in fostering intense and high-stakes competition, while bringing together a passionate community built on the values of Respect, Inclusivity, and Tradition. For more information about MLR, visit www.MajorLeague.Rugby.

About Rugby Now

Rugby Now is a Rugby focused ecommerce store launching in North America in 2022. It's subsidiaries, The Rugby Shop UK and The Rugby Agents, are established companies in the European rugby scene and Rugby Now is spearheading their expansion into the US market. Rugby Now's goal is to help grow the game of Rugby in the US at all levels from grassroots to professional. We do this by bringing you the latest Rugby clothing, equipment, training gear and nutrition at the best possible prices. Shop MLR will bring you the best replica and fan gear the MLR has to offer. This will be followed up by the launch of RugbyNow.com in early 2022 which will have a comprehensive selection of Rugby products for players and fans of all levels.