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What happened when rugby’s greatest nations landed in Baltimore? Lots of World Cup learnings

“The key thing you’ve got to keep in mind is they are two different organisations,” begins Ashley Harper Cottrell, the project manager of the Maryland Sports Commission. “World Rugby is not FIFA. They (World Rugby) have always been friendly, gregarious, willing to work and listen. Partnership is the key thing they talk about.”

Is that what sets global rugby union’s governing body apart from FIFA? “Yes,” she replies instantly.
By the end of the FIFA World Cup this summer, many U.S. cities were exasperated by their dealings with the world governing body of soccer, which celebrated $15 billion in revenues from the tournament cycle, taking home almost all the earnings from ticketing, hospitality, sponsorship, car parking, concessions and media rights from the finals hosted by the United States, Canada and Mexico across June and July this year.
The host cities picked up the tab, often at great taxpayer expense, on arranging the costs of transportation, safety and security, FIFA Fan Fests and even vehicles used during the competition. The figures were dizzying, stretching into billions, with millions spent on special-access traffic lanes and police escorts for FIFA VIPs, as well as the sometimes farcical “cleaning-up” of stadiums to rid them of sponsor names, and even a $13 million injection from New Jersey to enhance the playing field at MetLife Stadium, the venue for the final.