Major League Rugby partners with Flicket to power new era of fan experience and event commerce
Collaboration to drive efficiencies for clubs, new value for fans and sponsors
Dallas, TX. – Major League Rugby, the premier professional rugby league in North America, today announced a landmark partnership with Flicket, the event commerce platform unifying ticketing, payments, marketing and event delivery for rugby clubs around the world.
The collaboration will see Flicket provide its white-label ticketing and commerce platform to centralize MLR’s resources, elevate team brands and deliver a more connected and profitable fan experience across the league. The partnership will enable MLR to unify ticketing, marketing, finance and fan data in one place, creating efficiencies for clubs while unlocking new value for fans and sponsors alike.
“This partnership is about giving our clubs and fans the experience they deserve,” said Lucas Reid, Chief Revenue Officer at MLR. “Flicket’s global expertise in rugby union, combined with their commitment to empowering partners and driving growth at every stage of the fan journey, makes them the perfect partner as we aim to grow across North America in advance of the U.S. hosting the Rugby World Cup in 2031 and 2033.”
As MLR prepares for the 2026 season, it is working closely with World Rugby and USA Rugby to lay the foundation for growth for the sport. The new partnership with Flicket equips it with the necessary tools to engage with fans to do just that.
“Major League Rugby is one of the most exciting growth properties in world sport,” said Flicket CEO and Co-Founder Ben Calvert. “Leveraging our experience with leading rugby organizations in the United Kingdom, New Zealand and Australia, we’re proud to support MLR in accelerating and elevating the game in North America.
“Flicket gives clubs their power back. Our white-label approach keeps their brand front and center, our marketing and CRM tools ensure they own their data, and our fan-to-fan resale platform reduces the risk of scalping. Everything we do is about putting clubs and fans first, and that’s why this partnership with MLR fits so naturally.”
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About Major League Rugby:
Major League Rugby is a professional sports league representing the highest level of rugby competition in North America. MLR prides itself in fostering intense, high-stakes competition while bringing together a passionate community built on the values of Respect, Inclusivity, and Tradition. Matches are televised on the ESPN family of networks and streamed via ESPN+. MLR’s seven teams span across the country in Anthem RC, Chicago Hounds, California Legion, New England Free Jacks, Old Glory DC, Seattle Seawolves and the Utah Warriors. For more information, visit www.Majorleague.Rugby and follow @USMLR on Twitter and Instagram.
About Flicket:
Flicket is the Event Commerce Platform that unifies ticketing, payments, marketing and event delivery. Built for lean teams with big ambition, Flicket is more than a platform, it’s the team behind your team. Operating across six countries, Flicket empowers leagues, clubs, festivals, and venues to sell more tickets, activate sponsors, build long-term commercial value and deliver premium experiences, all without enterprise-level overheads. Breaking the mold of legacy ticketing systems and fragmented tool stacks, Flicket is the growth engine for the future of live events.
Media Contact:
Ben Jones
On behalf of Flicket
Johnathan McGinty
On behalf of Major League Rugby